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ISSN:
2424-8401 (Print)

Journal Abbreviation:
Finan Mar

Journal no:
1P

Introduction

Finance and Market is expected to provide an international platform for academic researchers and practitioners and policy makers from different background, who engage in the theoretical and empirical research of financial markets and derivatives. It is a high quality, peer-reviewed journal dedicates to serve as the primary source highlighting on original research that cover conceptual and applied issue that relating with trading strategy for investment, organizational theory, optimal order placement strategies, and analyses of short and long run horizon price behaviour.

  • Econometrics
  • Statistics-Economic Theory
  • Finance & Banking
  • International Economics
  • Macroeconomics
  • Securities Trading & Pricing
  • Marketing Analytics
  • Risk Factor
  • Financial Crisis
  • Payment System
  • Loans
  • Behavioral Finance
  • Emotional Finance
  • Global Banking System
  • Public Finance
Universe Scientific Publishing Welcomes Cooperation

  Vol 10, No 5 (2025)

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Full Issue

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Table of Contents

Original Research Article

by Fei Teng, Zhang Naiwen, Qiao Li, shanying Jia, Tongjinxin
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Intelligent-driven technologies and blockchain empowerment present new opportunities for cultivating financial digital creative talents. This study focuses on their synergistic effects, analyzing the roles of intelligent-driven technologies and blockchain empowerment in talent cultivation. It explores how their integration can optimize curriculum systems, innovate teaching methods, and enhance practical abilities, thereby nurturing financial digital creative talents who meet the demands of the new era and driving industry development.
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Original Research Article

by Guan Jianguo
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Amid national strategies for common prosperity and rural revitalization, this study examines the impact of the digital economy on industrial resilience and the urban–rural income gap using panel data from 30 Chinese provinces (2013–2022). Our analysis reveals an inverted U-shaped relationship between digital economic development and the income gap, with China currently on the widening segment of the curve. Industrial resilience serves as a significant partial mediator, indicating that digital expansion can reduce disparity by strengthening rural industries. We also identify regional heterogeneity, with more pronounced effects in eastern and economically advanced provinces. Policy measures are proposed to enhance rural digital adaptation, encourage technology market expansion, and promote digital integration in rural industries.
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Original Research Article

by Haohong Zhang
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Against the backdrop of high-quality economic development in the new era, the imbalance in income distribution between urban and rural areas has become an important bottleneck restricting China’s economic and social development. With the advent of the digital economy era, digital inclusive finance (DIF) has provided new impetus and vitality to rural areas, thanks to its unique advantages of improving coverage and enhancing accessibility to financial services. This study constructs a theoretical analysis framework and empirical model based on the panel data of Sichuan Province from 2015 to 2023, and the results show that the application of DIF significantly increases the income of rural residents and facilitates the optimization of resource allocation.
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Original Research Article

by Xu LIU
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Accurate forecasting of daily order volumes is critical for businesses facing rapid fluctuations in demand, particularly during promotional events such as the Subsidy War. This paper proposes a hybrid forecasting model combining log-normal distribution, ARIMA, and LSTM to predict order volumes during and after the promotional period for a milk tea shop. For the promotional period, we model the demand using a log-normal distribution to capture the skewed and heavy-tailed nature of the order volume. Post-promotion, we use an ARIMA model to account for trend in the order data, augmented with external temperature data to handle residual errors via an LSTM neural network. A weighted sum of the ARIMA forecast and a decaying trend function is used to generate the final predictions, ensuring stationarity and reducing overfitting. The proposed hybrid approach provides a robust solution for managing demand fluctuations, offering valuable insights into both promotional and non-promotional periods.
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Original Research Article

by YAN JIAWEI
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Predicting stock trends is a social hotspot and choosing a proper model is crucial for stock research. This paper uses the daily closing prices of the china’s big four banks on the Shanghai Stock Exchange from January 2019 to June 2025 and calculates daily returns via the logarithmic return method. Then, it analyzes returns and volatility, and applies the Markov chain to predict the return changes of these banks. The results show that the four banks have different risk characteristics. Only the predicted returns of the Construction Bank are accurate, while the actual returns of the other three banks are higher than the predicted ones. This indicates that the Markov chain method can effectively predict the minimum returns of the big four banks and that its prediction accuracy are related to the risk characteristics of the predicted stocks.
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Original Research Article

by Yu Zou
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This article investigates e-commerce management across three industries in China—retail, manufacturing, and services—through case analysis of Hailan Home, Haier Smart Home, and Ctrip. The research adopts a multi-method approach integrating theoretical review, case study methodology, and secondary data analysis. Key dimensions assessed include digital strategy, infrastructure, and organizational transformation. Findings indicate that in e-commerce management models, all management objectives need to be grounded in a cyclic framework of target anchoring, capability building and dynamic iteration, which has been validated by the performance growth of Hailan Home, Haier Smart Home, and Ctrip across retail, manufacturing, and services, thereby driving overall corporate performance development.
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Original Research Article

by Xu Manlin
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As an important tool for achieving the “dual-carbon” goals and sustainable development, the development of green finance cannot be separated from the support of an institutional system. Economic law provides a systematic institutional guarantee for green finance by establishing incentive mechanisms, clarifying rights and responsibilities, and optimizing resource allocation. Starting from the three dimensions of incentive functions, this paper analyzes the mechanism of action of economic law in the development of green finance and explores targeted paths for institutional design.
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Editorial Policy

In order to make sure that the contributions submitted are in relevance to the style and principle of the journal, authors are obliged to read the “Author Guidelines” before submission.

All contributions submitted to Finance and Market are contingent on a rigorous peer review. Aspects such as admissible English language, originality, novelty related to this journal are considered anterior to the peer review process.

All contributions submitted to Finance and Market will not be made available to anyone except our individuals who take part in the publishing process of this manuscript.

It is kindly for you to know that works that has been published or in consideration for publication in other journals are nor accepted, if the data of your manuscript are presented in other platforms, please notify us. A submission checklist is needed to fill up to ensure the fulfillment of these criteria.

 

Authorship

List any person who has made a significant contribution to a journal article. They also share responsibility and accountability for the results of the published research, and for others who have participated in certain aspects to be listed or acknowledged as contributors in their study. They will handle all correspondence about the article and sign the publishing agreement on behalf of all the authors. They are responsible for ensuring that all the authors’ contact details are correct, and agree on the order that their names will appear in the article. The authors also will need to make sure that affiliations are correct, as explained in more detail below.

Changes of authorship

Authors should carefully check the list of authors and the order of authors before submitting a manuscript.

Any changes in the names of authors in the list of authors, such as additions, deletions, etc., can only be made before the manuscript is accepted for publication. The corresponding author should provide the editorial office with a written confirmation certificate of consent to the change, which should include the reasons for the change of the list of authors and all authors (including existing authors and authors to be added or deleted).

No changes in authorship are allowed without the approval of the editorial board.

 

Publication Frequency

The publication frequency of Finance and Market is bi-annual.

 

Conflict of Interest

According to the International Committee of Medical Journal Editors (ICMJE), “Authors should avoid entering into agreements with study sponsors, both for-profit and non-profit, that interfere with authors’ access to all of the study’s data or that interfere with their ability to analyze and interpret the data and to prepare and publish manuscripts independently when and where they choose.”

For authors, upon submission, authors must list all conflicts of interest related to the work, such as sources of funding, sponsor’s role in work design, data collection, and analysis of results, and whether the authors serve on the journal’s editorial board. 

For editors and reviewers, editors and reviewers must declare any possible conflicts of interest related to the manuscript, and when editorial board members publish in journals they serve, editorial boards must avoid the peer review process, allowing authors knowing that they sidestep the potential peer review process.

Editors and reviewers need to be replaced when the editor or reviewer who works in the same organization as one of the authors, is one of the authors of the work, is recused by the author, has a financial relationship with the author.

 

Erratum & Withdrawal Policy

Erratum

Errata are important errors made by the journal that affects the publication record or the scientific integrity of the paper, or the reputation of the authors or of the journal. If the authors detect any errors in the published articles, please contact the journal editors. An investigation of the errors in the papers will be made under the approvement and guidance of the editors.

Withdrawal Policy

Withdrawal of articles, especially one that has been processed for peer-review or is under peer-review, is strongly discouraged and only used when there are academic misconducts and ethical violations in research and publication. In this case, a panel will organize an investigation in which the authors are required to cooperate. If the allegations are proven to be true, the paper or articles will be marked for withdrawal.

If authors themselves decide to withdrawal their papers (before the publication), they must write to the editors of the publisher at reviewer@usp-pl.com, stating the reason(s) for withdrawal sound and clear. Once the withdrawal is approved, the submission will be removed from the journal’s online submission system, and a notification email will be sent to all authors.

USD 200 is charged for the withdrawal of papers, and it should be noted that the paid Article Processing Charge will not be refunded if your papers are withdrawn for academic misconducts and ethical violation.

 

Plagiarism Detection

Plagiarized articles are not allowed in any publication by Finance and Market. Before submitting the manuscript, the authors should ensure that they have written original works. As a part of our commitment to protect the integrity of scholarly publications, we take the necessary steps in all aspects of publishing ethics. Submissions are checked for plagiarism via CrossCheck (powered by iThenticate). Overlapping and similar texts in the manuscripts submitted will be investigated promptly and may be considered as plagiarism. Papers detected with possible commitment of plagiarism will be rejected for submission.

 

Language

The language used in papers submitted to Finance and Market should be English—either British English or American English. It is very convenient to be understood by scholars all over the world. Universe Scientific Publishing will provide professional language editing service for the authors whose first language is not English.

 

Code of Publishing Ethics

Universe Scientific Publishing follows the COPE Code of Conduct and Best Practice Guidelines for Journal Editors and the Code of Conduct for Journal Publishers.

Universe Scientific Publishing makes all reasonable efforts to investigate publication misconduct, including fabrication, falsification and plagiarism. If misconduct is suspected journal editors will act in accordance with the Principles of Transparency and Best Practice in Scholarly Publishing as stipulated by Committee on Publication Ethics (COPE).

All submissions to Universe Scientific Publishing journals are subject to rigorous review. The Editors, authors or readers can forward their concerns to the journal if they find out that the description in a submitted article may constitute an academic fraud, research misconduct or publication malpractice. The concerns or complaints on the possible allegations submitted to the journal will be dealt with promptly and appropriately according to the procedure set out in the COPE flowchart on complaints. The complainant may direct all inquiries and correspondence to the Publisher at reviewer@usp-pl.com.

 

Copyright and License

All articles published by Universe Scientific Publishing are Open Access under the Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0) (http://creativecommons.org/licenses/by/4.0). Under this license, authors retain ownership of the copyright for their content, and authors grant Universe Scientific Publishing a license to publish, copy, distribute, and convey the article.

 

Units of Measurement

Units of measurement should be presented simply and concisely using System International (SI) units.

 

Advertising Policy

Finance and Market will consider advertising opportunities, as a means to provide value to our readers. Advertisements must comply with local policies without inducement or deception. All advertisements are subject to approval to the Publisher. For more inquiries, please send email to reviewer@usp-pl.com.

 

Preprint Policy

A preprint is a complete draft research paper made available in open access on a preprint web server before being certified by peer review and published by a journal. Publication of manuscripts in a peer-reviewed journal often takes weeks or months from the time of initial submission. Preprints allow authors to receive early feedback from their peers, which may help revise and prepare articles for submission. However, the revised manuscripts after or during peer-reviewed are not recommended to be post on the prepress server. The manuscript whose corresponding preprint version has been indexed (e.g. in MEDLINE or PubMed) will not be considered.

 

Article Process Charges (APCs)

Gold Open Access format is used for all journal publication. Article Processing Charges (APCs) are charged to authors publishing open access. And fees will come from the authors’ institution or other research funding agencies. All articles published in our journals are open access and freely available online. The journal does not require readers to purchase a subscription of any kind to view the online version of the journal. Our belief is to create a better academic environment with our authors and readers.

Waiver Policy

Journals offer APC waiver policy based to reduce the financial burden on authors or institutions from low-income countries. For information about our waiver policy for authors in financial need, please contact reviewer@usp-pl.com. By the way, the Publisher reserves the right to approve or reject a waiver application.

 

Disclaimer

Before submitting a manuscript, the authors should understand the publishing policies and strictly abide by the relevant laws, regulations and ethics. Authors are responsible for all contents in their article (s) including the accuracy of the content, statements, citing data, and so on. Facts and opinions in articles published on Universe Scientific Publishing are the personal statements of respective authors.

The journal and the publisher disclaim any liability of any errors or consequences arising from the use of the information contained in the journal. The journal and the publisher disclaim all responsibility for any injury to the person or property of any person caused by any idea or product mentioned in the article or in the advertisements to which it refers. In addition, once the reviewers are invited, it means that reviewers must maintain an objective attitude and be responsible for the fair review of the article. You must be aware of the review policy and proactively disclose any potential conflicts of interest. As an editor, you must avoid the manuscripts that you are involved in/as one of the authors, and take the initiative to leak potential interest disputes.

 

Indexing & Archiving

All articles published in this journal have been included by some world-class database: Google Scholar, National Library of Singapore, J-Gate.

Three article storage methods are encouraged:

1. Authors are encouraged to save self- final versions of their published articles in institutional repositories (such as those listed in the Directory of Open Access Repositories) through self-archiving.

2. Portico will archive all articles published in the journal for long-term digital preservation.

3. The final PDF version published can be acquired on the website by authors.

Focus and Scope

Finance and Market is expected to provide an international platform for academic researchers and practitioners and policy makers from different background, who engage in the theoretical and empirical research of financial markets and derivatives. It is a high quality, peer-reviewed journal dedicates to serve as the primary source highlighting on original research that cover conceptual and applied issue that relating with trading strategy for investment, organizational theory, optimal order placement strategies, and analyses of short and long run horizon price behaviour.

  • Econometrics
  • Statistics-Economic Theory
  • Finance & Banking
  • International Economics
  • Macroeconomics
  • Securities Trading & Pricing
  • Marketing Analytics
  • Risk Factor
  • Financial Crisis
  • Payment System
  • Loans
  • Behavioral finance
  • Emotional finance
  • Global Banking System


 

Peer Review Process

All manuscripts submitted to Journal of Finance and Market are undergone a stringent peer review process which aims to uphold the high quality of papers published in xxxx and ensure the truthful and accurate reporting of the research work.

Evaluation

The in-house editor takes initiative to assess the suitability of the original submission of the author on the basis of the editorial policy and relevant guidelines.

The Editor-in-Chief (EIC) decides the fitness of the article and whether the topic is within the field of FM.

The associate editors assign the accepted contributions in accordance to their area of expertise and select relevant reviewers from the editorial membership.

Reviewers are required to assess the full paper from the perspective of originality, methodology, demonstration of the results and presentation of the conclusion, contribution to the literature and research, as well as the suitable referencing of pertinent studies.

Post evaluation

After the post-evaluation made by the reviewers, the manuscripts are sent to the associate editors who makes one of the standard suggestions (Accept; Accept with minor revision; or Reject), and then passed to the EIC for final determination.

If EIC recommends minor revisions, a maximum of 7 days is given for the authors to resubmit the revised article.

If EIC recommends major revisions, a maximum of 14 days is given for the authors to resubmit the revised article.

The above steps are repeated before the paper is accepted for publication after post-evaluation.

Appeal

Authors with rejected submission are suggested to make an appeal in writing to reviewer@usp-pl.com in which specific reasons for the appeal and detailed response to the reviewers’ suggestions are included.

 

Open Access Policy

Open Access (OA) makes scholarly research permanently accessible online without restrictions, which can benefit all stakeholders in the scholarly publishing process, including researchers, funders, students, librarians, scholarly societies, publishers, and the public.

Dissemination

The freely available online work can be accessed and shared by anyone in the world. Researchers can even access OA literature outside university without encountering paywalls. Authors can benefit from the public availability of their research to others, which may increase the visibility and usage of their work. Many funding agencies encourage OA since the potential for increased visibility and discoverability promises a greater return on investment.

Cooperative Partners

New connections may be made and new partners may become possible, if researchers other than those you normally work with share access to your research. Thus, paving the way for spin-offs and new research opportunities.

Public Access and Engagement

OA means more opportunities for the community at large and potentially more public participation in research which can help research-dependent professionals outside of academia including health workers, faculty, and lawyers benefit from access to the latest discoveries.

Social Benefits

By publishing open access, a virtuous cycle of scholarly resources can foster social knowledge sharing and innovative creativity.

 

 Announcements

Journal's announcement:

To further expand the readership and accelerate the development of this journal, the publisher’s committees decided to jointly organize a Chinese version

Posted: 2018-12-29 More...

News: Putin says Russia must diversify currencies it uses in international trade

VLADIVOSTOK, Russia (Reuters) - Russian President Vladimir Putin said on Wednesday that Moscow needed to diversify the foreign currencies it used in international trade and not solely rely on the U.S. dollar for such transactions.

 
 
Russian President Vladimir Putin speaks during a session of the Eastern Economic Forum in Vladivostok, Russia September 12, 2018. Sergei Bobylyov/TASS Host Photo Agency/Pool via REUTERS

The Russian central bank has been increasing the share of gold and Chinese yuan in its coffers amid risks of more U.S. sanctions that could target Russia’s ability to trade globally.

Posted: 2018-09-12

News: Sterling down on report of potential leadership challenge to May

LONDON (Reuters) - Sterling fell on Wednesday after reports of a potential leadership challenge to Prime Minister Theresa May and as realism set in about how far there remains to go before Britain can agree a Brexit trade deal.

 
 
UK pound coins plunge into water in this illustration picture, October 26, 2017. Picture taken October 26, 2017. REUTERS/Dado Ruvic/Illustration

The pound fell a quarter of a percent to as low as $1.2994 against the dollar after the BBC reported a group of about 50 lawmakers in May’s government had met to discuss how and when they could force her out of her job.

These lawmakers have condemned May’s plans for Britain to remain in a free trade zone for goods with the EU after it leaves the bloc in March, 2019.

 

The pound later recovered to trade flat at $1.3028, while against the euro the British currency was largely unmoved, at 89.010 pence per euro.

Posted: 2018-09-12