Chen, Xiaolin, Chengdu University, China

• Vol 7, No 1(Published) - Original Research Article
  Consumer Purchasing Behavior Regarding Luxury Fashion- Related Goods Toward Mobile Marketing in Shanghai
  Abstract  PDF
• Vol 6, No 15 (Published) - Articles
  Customers’ Brand Purchase Intention in Emerging Markets: The Influence of Brand Credibility on Consumers’ Brand Awareness and Brand Preferences
  Abstract  PDF