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Consumer Purchasing Behavior Regarding Luxury Fashion- Related Goods Toward Mobile Marketing in Shanghai

Xiaolin Chen, Zhiying Zou


The cell phone market, has a bigger number of organizations in Shanghai than in different areas, the extravagance style industry is a multi-billion dollars industry around the world. It has a significant financial effect and influences present-day culture. Accordingly, this examination centers around how the female purchaser movement in Shanghai's portable area is undermining the day-by-day market, just as Shanghai's image picture (viewing the gathering as a brand when contrasted and other well-known brands).


Regarding Luxury Fashion- Related Goods; Purchasing Behavior; Mobile Marketing

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DOI: http://dx.doi.org/10.18686/fm.v7i1.3849