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Consumer Purchasing Behavior Regarding Luxury Fashion- Related Goods Toward Mobile Marketing in Shanghai

Xiaolin Chen, Zhiying Zou

Abstract


The cell phone market, has a bigger number of organizations in Shanghai than in different areas, the extravagance style industry is a multi-billion dollars industry around the world. It has a significant financial effect and influences present-day culture. Accordingly, this examination centers around how the female purchaser movement in Shanghai's portable area is undermining the day-by-day market, just as Shanghai's image picture (viewing the gathering as a brand when contrasted and other well-known brands).

Keywords


Regarding Luxury Fashion- Related Goods; Purchasing Behavior; Mobile Marketing

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References


Hareem Zeb, Kashif Rashid, and M. Bilal Javeed, Influence of Brands on Female Consumer "s Buying Behavior in Pakistan, International Journal of Trade, Economics and Finance, Vol. 2, No. 3, June 2011.

Wood, L.M. (2004), Dimensions of brand purchasing behavior: consumers in the 18-24 age group, Journal of Consumer Behavior, 4(1), 9-24.

Keller, Kevin Lane. 2003. [Strategic Brand Management: International Edition], 2nd Edition Personal Education International Inc. USA.

Hodge, R. and Schachter, L. (2006) "The Mind of the Customer", McGraw-Hill Professional Publishing.




DOI: http://dx.doi.org/10.18686/fm.v7i1.3849

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