Visual Analysis Report: John Lewis 2013 Christmas Window Display
Abstract
It can be argued that visual merchandising is one of the key promotion instruments. Moreover, as a type of visual merchandising, window display may have great impact to the potential customers’ buying decisions. This can be supported by Sen, Block and Chandran(2002), they stated that ‘consumers’ decision to patronize a particular store may be based on information obtained from its windows regarding overall image and range of merchandise.’ It can be said that, Christmas is one of the most important promotion time for department stores. Arguably, In Last Christmas, John Lewis’ showcase has obtained the public’s praise. Therefore, this report will analyze John Lewis 2013 Christmas window display.
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John Lewis Christmas window display(2013)[image online] Available at: http:// thinkdo3.com/s/11441[Accessed 19 March 2014].
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DOI: http://dx.doi.org/10.18686/fm.v8i5.10007
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