The Influence of Internet Channels on Investors' Rational Investment

Abstract

Nowadays, the Internet channel has become an indispensable factor in the process of investment decision-making:in the financial market, information circulation speed, transmission range, investors combined with the existing information choice,prediction and analysis of potential risks, as well as the internal connection between information and related degree, are investors to related financial products or optimistic or negative important judgment factors. This paper mainly analyzes the influence of Internet channels on the financial enthusiasm of investors by constructing digital models.