Construction of Community Station O2O Model in Dog Washing Industry
Abstract
The purpose of this paper is to explore the construction and application of the O2O business model of community station, in order to provide new ideas and methods for the development of the dog washing industry. Firstly, by analyzing the current situation and problems of the current dog washing industry, the advantages and values of the community station O2O business model are clarifed. Secondly, based on the theory of people, goods and feld, we discuss the composition of the community station O2O business model and its innovative ap-plication in the dog washing industry; fnally, through the SWOT analysis method, we understand the infuence of the internal and external environments of the community dog washing station on its operation.
Keywords
Community Station; Dog Washing Industry; O2O; Business Model; SWOTAnalysis
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DOI: http://dx.doi.org/10.18686/fm.v8i6.11677
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