A Study on the Factors Influencing the Willingness of College Students to Choose Photography Equipment Brands in Sichuan Province under the Prevalence of the “Competition Wind”
Abstract
At present, commercial photography is closely related to the development of various social felds. The demand for commercial pho-tography in many industries is also increasing. There is a great prospect and space for the college students majoring in media to develop. At the same time, more and more college students fall in love with photography, and more and more college students like to express their feel-ings with photos. However, it is obviously very difcult for mobile phones to take high-quality photos. For the college students who pursue the dream of photography, they pay more attention to the brand purchase of photographic equipment.
Keywords
“The Wind of Competition”; Photographic Equipment; Willingness to Choose
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DOI: http://dx.doi.org/10.18686/fm.v8i6.11680
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