The Influencing Factors of Consumers’ Willingness to Travel to Ethnic Minority Scenic Spots in the Context of Rural Revitalization

Abstract

Rural revitalization, the development of tourism is the key. Among the many tourist destinations, ethnic minority ethnic minority attractions (villages) have become one of the most favored tourist destinations for the majority of tourists because of their unique architec-ture, simple folk customs and beautiful environment. With the selection of “Chinese villages with Ethnic minority characteristics”, the tour-ism of minority attractions (villages) in many areas of China has increasingly become the growth point and cultural name card of minority local economy, and it is more and more important to pay attention to the construction of tourism of minority attractions (villages). In recent years, China’s rural revitalization of tourism has developed rapidly. Culture, tourism industry and related elements permeate each other, com-plementary advantages. As a result, local farmers can also increase their income and become rich, and can expand local visibility, lead the development of industries and drive local development. The rural revitalization strategy proposes to use the development of ethnic minority attractions (villages) and make rational use of village resources to develop rural tourism.