Research on Joocyee Marketing Model under 4C Theory

Abstract

In recent years, with the rapid development of China’s economy, people’s living standards are changing with each passing day, and with the impact of multiple factors such as China’s consumption upgrading and industrial structure adjustment, the scale of China’s beauty makeup market is also expanding. From a global perspective, China’s cosmetics consumer market is developing rapidly in the world, espe-cially in the feld of high-end cosmetics. However, the Chinese beauty market has always been dominated by foreign investors, and it is very difcult for domestic beauty brands to occupy a place in the ferce market competition.And Joocyee as an emerging domestic brand, overtak-ing in a short time curve, established a good reputation, of which Joocyee’s marketing model is no shortage of thought-provoking. Based on the 4C model, this paper makes an in-depth study of Joocyee’s marketing model.