Research on Marketing Program of Characteristic Agricultural Products——Taking Lanzhou Lily as an Example

Abstract

As a characteristic agricultural product of Lanzhou, Lanzhou lily is a landmark agricultural product of Lanzhou, and also another postcard of Lanzhou. As the sweetest and most delicious lily in the world, Lanzhou Lily has high nutritional value. Its fowers and fruit are edible, and all parts of its body are valuable. This paper starts from the background of Lanzhou lily frst; Secondly, the status quo of lily de-velopment; At the same time, the design of questionnaire survey, do market research, fnd the problems in the development of lily, according to the problems, put forward the corresponding countermeasures and suggestions. Based on this, this paper puts forward the corresponding promotion strategy for Lanzhou lily marketing.