A Study on the Influencing Factors of Purchase Willingness of Modern Literature and Books under the Environment of Consumers in Sichuan

Abstract

This research paper examines the profound infuence of online customer reviews on contemporary consumer behavior and deci-sion-making processes. Through an extensive literature review and analysis, we elucidate the pivotal role that online reviews play in shaping consumer perceptions, trust, and purchase intentions. The study underscores the signifcant implications of online reviews for businesses, highlighting their efects on brand reputation and market positioning. Various industries are explored to showcase the wide-ranging impact of reviews. Employing diverse research methodologies, we present insights into the intricate dynamics of online reviews in infuencing consum-er choices. As businesses navigate the digital landscape, this paper emphasizes the need for efective utilization of online reviews to inform marketing strategies and enhance product oferings.