Exploration of Marketing Strategies for Internet Financial Markets in the New Situation
Abstract
The Internet financial market, as a product of the combination of information technology and financial services, is rapidly emerging
and changing the pattern of the traditional financial industry. This paper takes the principles and objectives of Internet financial market mar_x005fketing as the entry point, analyzes the opportunities and challenges faced by Internet financial market marketing under the new situation, and
puts forward corresponding strategies, aiming to help enterprises meet user needs, improve brand awareness and recognition, and achieve
sustainable development.
and changing the pattern of the traditional financial industry. This paper takes the principles and objectives of Internet financial market mar_x005fketing as the entry point, analyzes the opportunities and challenges faced by Internet financial market marketing under the new situation, and
puts forward corresponding strategies, aiming to help enterprises meet user needs, improve brand awareness and recognition, and achieve
sustainable development.
Keywords
Internet Finance; Marketing; Strategy
Full Text:
PDFReferences
[1] Sun T, Du SY. Research on Marketing Strategy of Internet Financial Market[J]. Modern Marketing (Business Edi_x005ftion),2021(07):62-63.
[2] Guo R, Lim C. Research on the transformation of enterprise marketing strategy based on the Internet financial era[J]. Modernization of shopping malls, 2020(17): 85-87.
[3] Mao ZY. Analysis of corporate marketing strategy in the era of Internet finance[J]. Marketing world, 2020(28): 161-162.
DOI: http://dx.doi.org/10.18686/fm.v8i6.11693
Refbacks
- There are currently no refbacks.
