The Rise of China’s Solo Economy: Analyzing Social Changes, Consumption Habits, and Business Opportunities
Abstract
sizes and an upsurge in single adults. This shift is ushering in the “solo economy,” emphasizing the economic influence of one-person house_x005fholds. Key drivers include the prohibitive costs of marriage, evolving gender roles, and technological advancements offering varied lifestyle
alternatives. Notably, Generation Z, now the primary single demographic, showcases unique consumption behaviors. They lean towards individualism, prioritize experiences and sustainability, and are significantly influenced by online interactions. This evolving consumer landscape
necessitates businesses to recalibrate their marketing and product strategies, targeting this burgeoning segment.
Keywords
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DOI: http://dx.doi.org/10.18686/fm.v8i6.11694
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