Exploration of Innovative Strategies for Foreign Trade Export Enterprises to Participate in Cross-Border E-Commerce

Abstract

Foreign export enterprises have long been the backbone of international trade, contributing significantly to national economic
growth and job creation. However, traditional foreign export enterprises are accompanied by a series of challenges, and these enterprises usu_x005fally face complex trade regulations, high logistics costs, payment security issues, and human resource shortages. The traditional export model
is no longer adapted to the rapid changes in markets and the diversification of consumer demands. Meanwhile, with the deepening of globalization and the rapid development of information technology, cross-border e-commerce is booming as an important area of international trade.
Foreign export enterprises, as participants in international trade, have gradually recognized the great potential and opportunities of cross-border e-commerce. Against this background, this paper aims to explore in depth the innovative strategies for foreign trade export enterprises to
participate in cross-border e-commerce, and to provide targeted guidance for foreign trade export enterprises to help them better adapt to the
changes in the global market and promote the development of international trade, so as to address the challenges they are currently facing and
to achieve wider international market expansion.