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Current Situation and Statistical Analysis of Qingdao Youth Hostel Market

Yuge Fan, Jinqian Li, Jiatong Wang, Zeyue Wei

Abstract


Under the background of the country vigorously promoting the development of tourism, it also brings new challenges to the accommodation industry. As one of the accommodations providing travel services for young travelers, youth hostels are becoming more and
more competitive. Therefore, hostel operators need to constantly understand the current market development and the diversified needs of consumers in order to improve their own operation. In this paper, a questionnaire survey of 521 consumers was conducted from the perspective
of Qingdao youth hostel consumers. The results of the survey show that consumers’ knowledge of Qingdao youth hostels is diversified; They
need to be improved in terms of protecting consumers’ privacy, safety, hygiene, and service conditions; and Qingdao youth hostels are too
simple in terms of their business model. Eventually, based on the investigation and analysis, this paper puts forward targeted suggestions for
the future development countermeasures of Qingdao youth hostels, to improve the competitiveness of Qingdao youth hostels in the lodging
industry in the context of the general background.

Keywords


youth hostel; consumer market; current situation; development strategy

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References


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DOI: http://dx.doi.org/10.18686/fm.v9i1.12025

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