Toy industry market status analysis and marketing strategy research

Abstract

With the rapid development of social economy, the increase of people’s disposable income and the implementation of the threechild policy, people have also put forward higher requirements for toys. Behind this high demand, but also promote the intensification of
competition, industry transformation, the toy industry market will continue to expand in the future; However, behind its rapid development,
there are also a series of problems; The development of the Internet era, the backwardness of the traditional marketing model, and the emergence of various factors all stimulate the merchants to find a new way out in the transformation development and marketing strategy; How to
stand out in the competition of the toy industry with many brands is a problem worth studying. Based on the research and analysis of the current situation of the toy industry, this paper finds out the existing problems and puts forward solutions. It is committed to helping businesses
and enterprises find market opportunities, and puts forward business decisions conducive to the development of the toy industry so as to promote the sustainable and vigorous development of the toy industry.