The market challenge and solution of Warby Parker

Abstract

Recently, online shopping has become more and more popular, Warby Parker, an American online retailer which was launched in
2010 and sells eyeglasses and sunglasses. It was founded with a rebellious spirit and a lofty objective: to offer designer eyewear at a revo_x005flutionary price, while leading the way for socially conscious businesses.(official website,2017). By now Warby Parker has opened several
retail stores in Los Angeles and New York City, and has showrooms in Chicago and Philadelphia. Therefore, it is really important that this
fashion brand concentrates on marketing strategy and tries to handle marketing challenges properly in the future and makes it more successfully. In this report, the main subject will be the marketing challenge of Warby Parker, namely the supply chain management for long term
improvement Now that the main supply chain factories are located in Asia especially China, and the high-counterfeiting makes are booming,
the quality of products is becoming more seriously. The solution of this problem can used by supply chain characteristic elements, which is
related to the supply chain relationships. This case study will discuss the development of supply chain and critically examine the marketing
challenge in the future of Warby Parker, and how to maximize deal with the challenge for this brand, the purpose is to try to put forward some
pragmatic advices to this brand.