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Research on the practical application of big data technology in business analysis

Yukun Zhang

Abstract


With the advent of the big data era, the application of big data technology in business analysis is becoming increasingly wide_x005fspread. This article conducts research on the practical application of big data technology in business analysis, and analyzes the application of
big data technology in data collection and cleaning, data storage and management, data analysis and mining, and data visualization and reporting. At the same time, corresponding countermeasures have been proposed to address the problems existing in the application of big data
technology in business analysis, such as data quality and integrity, data security and privacy, as well as technical complexity and implementation difficulties.

Keywords


big data technology; Business analysis; Practical application

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References


[1] Lin Huiting The application strategy of big data technology in enterprise financial analysis [J] Chinese Small and Medium Enter_x005fprises, 2023, (09): 126-128.

[2] Hu Jing The application of big data technology in the financial field [J] Marketing of time-honored brands, 2023, (03): 86-88.

[3] Song Weiwei Research on the practical application of big data technology in business analysis [J] Digital Communication World,

2021, (10): 34-35.




DOI: http://dx.doi.org/10.18686/fm.v9i1.12045

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