Analysis of the Economic Impact of Differentiated Marketing in the Protection and Inheritance of Poyang Fishing Song Culture

Abstract

This study cites economic theories to highlight the economic importance of cultural heritage in a number of areas, particularly
in cultural tourism and the sale of cultural products. In this context, the Poyang Fishing Song is highlighted as a valuable cultural heritage,
valued for its long history and profound cultural connotations. By practising differentiated marketing strategies such as market segmentation
and customised campaigns, as well as applying digital technologies, this study argues that these strategies have positive economic impacts on
the cultural heritage of the Poyang Fishing Song, such as contributing to economic growth, enhancing employment opportunities, expanding
areas of expenditure, and increasing total sales. This coherent logic highlights the key role of cultural heritage in economic development, and
the synergy between cultural preservation and economic growth through differentiated marketing strategies and digital technologies.