Is there a relationship between customer aesthetics, escapism and customer loyalty
Abstract
Starting from the reaction value in Holbrooke’s intrinsic value of perceived value, this paper investigates the connection between
customers’ perceived value and satisfaction and loyalty in terms of two dimensions: customer aesthetics and escapism. This paper selected
hotels in Guangdong Province, China, as the research object, designed a questionnaire based on Holbrooke’s perceived value model, and col_x005flected a total of 322 samples through online collection. And then the following five conclusions were drawn: first: tourists’ aesthetics have a
positive effect on satisfaction; second: escapism has a positive effect on satisfaction; third: satisfaction has a positive effect on loyalty; fourth:
tourists’ aesthetics have a positive effect on loyalty; fifth: escapism has a positive effect on loyalty.
customers’ perceived value and satisfaction and loyalty in terms of two dimensions: customer aesthetics and escapism. This paper selected
hotels in Guangdong Province, China, as the research object, designed a questionnaire based on Holbrooke’s perceived value model, and col_x005flected a total of 322 samples through online collection. And then the following five conclusions were drawn: first: tourists’ aesthetics have a
positive effect on satisfaction; second: escapism has a positive effect on satisfaction; third: satisfaction has a positive effect on loyalty; fourth:
tourists’ aesthetics have a positive effect on loyalty; fifth: escapism has a positive effect on loyalty.
Keywords
holbrook customer perceived value classification; customer aesthetics; escapism; satisfaction; loyalty
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[1]Sánchez-Fernández, R., Gallarza, M. G., & Arteaga, F. (2020). Adding dynamicity to consumer value dimensions. International
Journal of Contemporary Hospitality Management, 32(2), 853-870.
[2]Sánchez-Fernández, R., Iniesta-Bonillo, M. Á., & Holbrook, M. B. (2009).The conceptualisation and measurement of consumer val_x005fue in services. International Journal of Market Research, 51(1), 1-17.
[3]Holbrook, M. B. (1999). Consumer value: a framework for analysis and research: Psychology Press.Jiménez-Castillo, D.,
Sánchez-Fernández, R., & Iniesta-Bonillo, M. Á.(2013). Segmenting university graduates on the basis of perceived.
DOI: http://dx.doi.org/10.18686/fm.v9i1.12056
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