Digital Technology Driving the Development of Cultural Tourism Projects in Ethnic Minority Areas: A Case Study of Menghuo city
Abstract
With the rapid development of digital technology, the cultural tourism industry has gradually adopted digital means to enhance
tourist experience and promote sustainable development of tourism destinations. This study takes Menghuo city, a typical case of cultural
tourism projects in ethnic minority areas of China, as an example to explore the importance of digital construction in enhancing the core
value and attractiveness of tourism projects. Through research, in-depth interviews, and on-site investigations, this study proposes a series of
suggestions for digital creation, including the application of intelligent navigation systems, the introduction of virtual reality technology, and
the promotion of online marketing. The aim is to provide practical references for relevant practitioners and government managers regarding
digital creation.
tourist experience and promote sustainable development of tourism destinations. This study takes Menghuo city, a typical case of cultural
tourism projects in ethnic minority areas of China, as an example to explore the importance of digital construction in enhancing the core
value and attractiveness of tourism projects. Through research, in-depth interviews, and on-site investigations, this study proposes a series of
suggestions for digital creation, including the application of intelligent navigation systems, the introduction of virtual reality technology, and
the promotion of online marketing. The aim is to provide practical references for relevant practitioners and government managers regarding
digital creation.
Keywords
cultural tourism; digital creation; intelligent navigation system; virtual reality technology; online marketing
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DOI: http://dx.doi.org/10.18686/fm.v9i1.12068
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