Research on Brand Crisis Public Relations Management in the New Media Era
Abstract
Based on the new media era, the rise of new media and communication platforms has brought opportunities and challenges for
brand crisis public relations. Brand crisis public relations is a public relations response to brand crisis events, so as to reduce the impact on
the brand itself. However, the communication characteristics of the new media era will increase the difficulty of brand crisis management, the
speed of communication, the scope of influence and the complexity of the unpredictable, so how to reasonably use the new media for brand
crisis public relations management is extremely important.
brand crisis public relations. Brand crisis public relations is a public relations response to brand crisis events, so as to reduce the impact on
the brand itself. However, the communication characteristics of the new media era will increase the difficulty of brand crisis management, the
speed of communication, the scope of influence and the complexity of the unpredictable, so how to reasonably use the new media for brand
crisis public relations management is extremely important.
Keywords
New Media; Brand Crisis Communication; 5S Principle
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PDFReferences
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DOI: http://dx.doi.org/10.18686/fm.v9i1.12073
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