Service Quality affecting Consumer Satisfaction in Pinduoduo Platform
Abstract
from 442 users. The research reveals the complex relationship between perceived quality and perceived value on consumer satisfaction with
PDD. Despite the relatively minor impact of perceived quality, the significant positive influence of perceived value emphasizes its crucial role
in the satisfaction enhancement process. Ultimately, we offer targeted recommendations for PDD’s stakeholders to enhance customer service
quality.
Keywords
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DOI: http://dx.doi.org/10.18686/fm.v9i2.12440
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