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Purchasing intention towards Real estate for wellness and health in Guangdong Province

Fengyan He, Nutteera Phakdeephirot, Songyu Jiang

Abstract


The aim of this study is to validate the influence of subjective norms, perceived behavioral control, trust and attitude on the intention to purchase real estate for elderlys’ wellness and health (REWH). 405 valid questionnaires were successfully collected in Guangdong
and Foshan city, China. The research findings indicate that subjective norms have a significantly positive impact on purchasing attitude and
intention; perceived behavioral control has a significantly positive impact on purchasing attitude and intention; trust has a significantly positive impact on purchasing attitude and intention; and purchasing attitude has a significantly positive impact on purchase intention.

Keywords


Estate for elderly’s’ wellness and health; The elderly; Purchase Intention

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References


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DOI: http://dx.doi.org/10.18686/fm.v9i2.12444

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