• Login
  • Register
  • Search

Purchasing intention towards Real estate for wellness and health in Guangdong Province

Fengyan He, Nutteera Phakdeephirot, Songyu Jiang


The aim of this study is to validate the influence of subjective norms, perceived behavioral control, trust and attitude on the intention to purchase real estate for elderlys’ wellness and health (REWH). 405 valid questionnaires were successfully collected in Guangdong
and Foshan city, China. The research findings indicate that subjective norms have a significantly positive impact on purchasing attitude and
intention; perceived behavioral control has a significantly positive impact on purchasing attitude and intention; trust has a significantly positive impact on purchasing attitude and intention; and purchasing attitude has a significantly positive impact on purchase intention.


Estate for elderly’s’ wellness and health; The elderly; Purchase Intention

Full Text:


Included Database


[1] Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211.


[2] Ayodele, O. M., Babajide, O., & Oluwatofunmi, A. D. (2015). Assessment of use of social media in real estate transactions in Lagos

property market. Management, 1(2), 63-68.

[3] Fan, J.-s., & Zhou, L. (2019). Impact of urbanization and real estate investment on carbon emissions: Evidence from China’s provincial regions. Journal of Cleaner Production, 209, 309-323.

[4] Hu, L. t., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new

alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6(1), 1-55. doi:10.1080/10705519909540118

[5] Munawar, H. S., Qayyum, S., Ullah, F., & Sepasgozar, S. (2020). Big data and its applications in smart real estate and the disaster

management life cycle: A systematic analysis. Big Data and Cognitive Computing, 4(2), 4.

[6]Verma, P., Dumka, A., Bhardwaj, A., Ashok, A., Kestwal, M. C., & Kumar, P. (2021). A Statistical Analysis of Impact of COVID19

on the Global Economy and Stock Index Returns. SN Computer Science, 2(1), 27. doi:10.1007/s42979-020-00410-w

DOI: http://dx.doi.org/10.18686/fm.v9i2.12444