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Study on the Influence Mechanism of China-Thailand Visa Exemption Policy on China Tourists’ Willingness to Travel to Thailand under the Background of Belt and Road—— Taking Leshan as an Example

Yuelin Wang, Rapassa Roung-onnam


With the deepening of the Belt and Road Initiative in China, Thailand plays a vital role in this international cooperation strategy. In
December 2017, the mutual exemption policy visa signed by China and Thailand became the cornerstone of promoting bilateral exchanges,
tourism and trade cooperation. Based on this background, this study focuses on the specific impact of mutual visa exemption policy on China
citizens under the framework of the Belt and Road Initiative, and deeply studies the mechanism that affects this decision. In terms of research
methods, this paper adopts quantitative research methods, based on tourism motivation theory, perceived value theory and risk perception
theory. Through questionnaire survey and empirical research, this paper deeply analyzes the specific influence mechanism of policies on individual decision-making in psychological, economic and social aspects.


Risk Perception; Value Perception; Tourism Motivation; Emotional Image: Image Cognition

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DOI: http://dx.doi.org/10.18686/fm.v9i2.12474