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Research on the Satisfaction of Minority Cultural Tourism Products in the New Media Era —— Taking Guilin as an Example

Haiping Yan, Rapassa Roung-onnam


This paper studies the satisfaction of minority cultural tourism products in Guilin under the background of new media era, aiming
at discussing the performance and challenges of minority cultural tourism products in the new media era, and puts forward relevant improvement and promotion measures. It is found that through the new media platform, it is more convenient for tourists to obtain and understand the
cultural tourism products of ethnic minorities, but at the same time they also face the problems of information overload and authenticity verification. In terms of satisfaction, tourists generally give a high evaluation of Guilin’s minority cultural tourism products, but there are some
shortcomings in terms of product accessibility and service quality.


New Media Era; Minority Culture; Tourism Products; Satisfaction; Guilin Area

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DOI: http://dx.doi.org/10.18686/fm.v9i2.12479