Analysis on the Influencing Factors of Consumers’ Purchase 
Intention of Clothing Products in the Second-hand Market under the Background of “internet plus” 
—— Taking Sichuan as an Example

Wenrui Ma; Rapassa Roung-onnam

doi:10.18686/fm.v9i2.12481

Analysis on the Influencing Factors of Consumers’ Purchase Intention of Clothing Products in the Second-hand Market under the Background of “internet plus” —— Taking Sichuan as an Example

Wenrui Ma, Rapassa Roung-onnam

Abstract

With the rapid development of social economy, people’s consumption concept has changed, environmental awareness has gradually improved, and the second-hand market has become the focus of consumers’ attention. Especially in recent years, with the popularity of
e-commerce and mobile Internet, the sales model and scale of the second-hand market are changing. The purpose of this study is to deeply
analyze the influencing factors of consumers’ purchase intention in the second-hand clothing market, and provide a basis for formulating
differentiated marketing strategies. The research method of questionnaire survey is adopted, and the corresponding consumer survey data is
collected for statistical analysis.

Keywords

Purchase Intention; External Stimulus; Second-Hand Clothing Market; Sales Model

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DOI: http://dx.doi.org/10.18686/fm.v9i2.12481

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