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The impact of fintech on traditional banking

Qi Yang


With the continuous advancement of science and technology, financial technology (FinTech) has risen and developed rapidly
around the world. The rise of fintech has had a profound impact on traditional banking. The purpose of this paper is to explore the impact of
financial technology on traditional banking business, and analyze the change of financial technology on the marketing strategy of traditional
banks. Through the comparative study of fintech and traditional banking, we can better understand how fintech changes the operation mode
of traditional banks, and provide references for the future development of traditional banking.


Outlookfintech; Traditional Banking; Marketing; Innovation; Digitalization

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Included Database


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Market, 2023, 8(6).

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[3] Ziling Fan. Research on Supply Chain Management Strategy under the Background of Digital Transformation[J]. Finance and Market, 2023, 8(6).

DOI: http://dx.doi.org/10.18686/fm.v9i2.12483