Marketing program design - the case of K Smart Cat Toilet
Abstract
Under the background of rapid economic development and the expanding pet-keeping population, the demand for pet supplies from
pet-keeping families continues to rise, and related companies continue to develop pet supplies that meet consumer’s demand and at the same
time are in line with the development of product intelligence. By focusing on a leading brand of pet supplies, the article analyses the macro
and micro environments of the pet industry in which K Smart Cat Toilet is currently located, conducts an STP analysis of this favourable environmental background, and designs the marketing plan for K Smart Cat Toilet using 4P theory.
pet-keeping families continues to rise, and related companies continue to develop pet supplies that meet consumer’s demand and at the same
time are in line with the development of product intelligence. By focusing on a leading brand of pet supplies, the article analyses the macro
and micro environments of the pet industry in which K Smart Cat Toilet is currently located, conducts an STP analysis of this favourable environmental background, and designs the marketing plan for K Smart Cat Toilet using 4P theory.
Keywords
Smart Cat Toilet; STP Analysis; 4P Theory; Marketing Programme
Full Text:
PDFReferences
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DOI: http://dx.doi.org/10.18686/fm.v9i2.12490
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