• Login
  • Register
  • Search

Marketing program design - the case of K Smart Cat Toilet

Na Wang


Under the background of rapid economic development and the expanding pet-keeping population, the demand for pet supplies from
pet-keeping families continues to rise, and related companies continue to develop pet supplies that meet consumer’s demand and at the same
time are in line with the development of product intelligence. By focusing on a leading brand of pet supplies, the article analyses the macro
and micro environments of the pet industry in which K Smart Cat Toilet is currently located, conducts an STP analysis of this favourable environmental background, and designs the marketing plan for K Smart Cat Toilet using 4P theory.


Smart Cat Toilet; STP Analysis; 4P Theory; Marketing Programme

Full Text:


Included Database


[1] Li, Y.H. On market positioning and its impact on corporate strategy. China Market.2022;30:95-97.

[2] Zhou, W. Market situation and STP strategy analysis of domestic feed products. China Feed.2023;20:190-193.

[3] Li, Y.J. (2023)A study on the marketing strategy of Clothes Manager’s skiwear products. Master’s Thesis, Jilin University.

[4] Kotler, P.&Keller, K.L. Marketing Management: Application, Planning, Implementation and Control;1967

[5] Lin, X.X. Research on marketing strategy of domestic comedy films under the perspective of 4V theory--Taking Hello, Li Huanying as an example. Audiovisual.2021;07:61-62.

DOI: http://dx.doi.org/10.18686/fm.v9i2.12490