Research Proposal Focused on Recovery of Macao’s Economy After COVID-19 Pandemic——Construction of Integrated Tourism Destination with Multi-Aspect Entertainment Service

Abstract

The aim of this proposal is to revitalize Macao’s tourism industry through a comprehensive analysis of its institutional background,
potential market, and social resources. By utilizing various economic models and theories, the proposal explores the impact of optimization
of service system such as integrating childcare services into shopping malls and hotels, as well as the development of entertainment exhibitions, elucidating the potential to enhance market competitiveness and overall utility. Drawing from relevant literature, the proposal presents
objective and feasible recommendations. It delves into the significance of collaboration between the exhibition and entertainment industries,
emphasizing the need to develop a new high-profit industry to balance the income structure of the tourism sector. The proposal recommends
strategic plans to drive revenue growth. Furthermore, it illustrates the pivotal role of high-net-worth mainland Chinese customers in Macao’s
tourism industry and the potential to expand entertainment exhibitions to attract more tourists. The proposal also presents the profit models of
childcare services, highlighting the need for favorable policies and effective publicity to maximize social output. By combining these insights
with economic principles, the proposal aims to provide a profound understanding of the current status and future prospects of Macao’s tourism industry. Additionally, SWOT model is used to reflect benefits and improvement directions of the proposal.