Service Strategies Considering Consumer Preferences under Retailer Sales Efforts
Abstract
and consumer service preferences on service strategy decisions in the supply chain has not been considered. Therefore, we consider three
decision models under retailer sales effort to explore the impact of consumer service preferences on stakeholder equilibrium decisions in the
supply chain. Then, we analyze and explore manufacturer and retailer profits.
Keywords
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DOI: http://dx.doi.org/10.18686/fm.v9i3.12775
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