Innovative Application of the Integrate Discipline Puzzle of IRM in Business Administration: A Case Study on Genki Forest’s Product Innovation
Abstract
and Li, 2012), thru a case study on FMCG company Genki Forest. It analyzes Genki Forest’s response to shifting market dynamics towards
healthier drink options, outlines its innovative strategies, and highlights17 changes made. The study applies the Three-dimensional IDPT
framework (Li, 2021), emphasizing technology, consumer needs, and product value in development. It also considers macro-environmental
factors affecting Genki Forest, analyzed via PESTEL analysis. The case study concludes by advising Genki Forest to diversify into healthy
snacks and emphasizes the importance of internet strategies for growth. It illustrates the significance of innovative approaches in product
development, market analysis, and strategic planning in navigating the competitive FMCG landscape, demonstrating Genki Forest’s adept
application of the Three-dimensional IDPT in achieving business objectives.
Keywords
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DOI: http://dx.doi.org/10.18686/fm.v9i3.12780
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