Research on Influencing Factors of New Media Creators’ Willingness to Pay for Audio Materials—— A Case Study of Chengdu, Sichuan Province
Abstract
for audio materials is also growing. Audio material can not only enrich the expression of content, but also enhance the audience’s immersion
and interactive experience. The purpose of this study is to explore the willingness of new media creators in Chengdu, Sichuan Province to
buy paid audio materials and its influencing factors.
Keywords
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DOI: http://dx.doi.org/10.18686/fm.v9i3.12782
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