The Role of Financial Management in Marketing
Abstract
Financial management is an important part of the development of enterprises, which directly affects the level of production and operation of enterprises. It is of great significance to apply financial management to the marketing of enterprises.Based on this, this paper makes
a comparative analysis of marketing forms at home and abroad, focusing on the optimization strategy of financial management applied to
enterprise marketing, so as to provide theoretical support for the sustainable development of enterprises.
a comparative analysis of marketing forms at home and abroad, focusing on the optimization strategy of financial management applied to
enterprise marketing, so as to provide theoretical support for the sustainable development of enterprises.
Keywords
Marketing; Financial Management; Optimization Strategy
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PDFReferences
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DOI: http://dx.doi.org/10.18686/fm.v9i3.12783
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