A Study on the Influence of Sichuan Consumers’ Satisfaction with Chengdu Local Cuisine
Abstract
places and enjoys and experiences food as the main body. There is a close relationship between Chengdu local cuisine and tourism industry.
Chengdu attracts a large number of tourists with its unique food culture, and the development of tourism industry also promotes the promotion and inheritance of local cuisine. Food attracts tourists, and tourism industry promotes the development and inheritance of food. The
two promote each other and jointly promote the development of tourism culture in Chengdu. Taking consumers in Sichuan as the research
object, this paper studies the influencing factors of consumers’ satisfaction with Chengdu local cuisine, which provides valuable reference for
Chengdu local specialty cuisine industry. Restaurant operators can improve and optimize these factors to enhance consumers’ satisfaction and
promote the development of the industry.
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DOI: http://dx.doi.org/10.18686/fm.v9i3.12784
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