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Research on Tourism Image Perception of Hengdian Film and Television City: Content Analysis Based on Network Text

Dan Peng, Jing Chen


In this paper, Hengdian Studios is taken as a case, and the texts in Ctrip and Mawei websites are selected as data sources. ROST
CM6 software is used for word frequency analysis, semantic network analysis, emotional analysis and cognitive image analysis, etc., to
analyze the image perception of tourists in Hengdian Studios. It is found that the overall image of tourists' perception of the tourist image of
Hengdian Film and Television City is mainly human resources in tourist attractions, and the cognitive image includes four categories: tourist
attractions, tourist environment, tourist activities and tourist services. Positive emotions and neutral emotions account for the same proportion
in tourists' emotional cognition, while negative emotions account for a minority.


Hengdian World Studios, Tourism Image Perception, Web Text Content Analysis

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Included Database


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Chengdu: Chengdu Physical Education Institute, 2022.

DOI: http://dx.doi.org/10.18686/fm.v9i4.13088