Study on Influencing Factors of Users’ Willingness to Purchase Paid Course Services on Online Education Platform in China
——Take college students in Guizhou as an example

Rong Gu; Rapassa Roung-onnam

doi:10.18686/fm.v9i5.13374

Study on Influencing Factors of Users’ Willingness to Purchase Paid Course Services on Online Education Platform in China ——Take college students in Guizhou as an example

Rong Gu, Rapassa Roung-onnam

Abstract

Since entering the information society, people’s lifestyle has gradually changed. In the education industry, great changes have taken
place in the teaching mode, from the traditional classroom mode to the online classroom mode, which has changed the disadvantages that the
previous teaching will be affected by time, region and educational resources, resulting in different teaching effects. The online education entrepreneurial projects and swarming entrepreneurial companies everywhere have made the competition in the online education market more
and more fierce. The accumulation and competition of original users, and the exploration and improvement of business models are problems
that cannot be ignored in the development of many online education service providers.

Keywords

Online Education; Willingness to Buy; Paid Course Service

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References

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DOI: http://dx.doi.org/10.18686/fm.v9i5.13374

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