Research on the application of big data analysis technology in cross-border e-commerce
Abstract
With the acceleration of globalization, cross-border e-commerce has become an important part of international trade. The application of big data analysis technology in cross-border e-commerce provides enterprises with more accurate decision support and improves operational efficiency and customer satisfaction. By analyzing the application status of big data in cross-border e-commerce,this paper discusses
the application of big data analysis technology in customer portrait,personalized recommendation,supply chain optimization,risk control and
other aspects, and puts forward relevant strategic suggestions,in order to provide reference for the development of cross-border e-commerce
enterprises.
the application of big data analysis technology in customer portrait,personalized recommendation,supply chain optimization,risk control and
other aspects, and puts forward relevant strategic suggestions,in order to provide reference for the development of cross-border e-commerce
enterprises.
Keywords
Big Data Analysis; Cross-border E-commerce; Applied Research
Full Text:
PDFReferences
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DOI: http://dx.doi.org/10.18686/fm.v9i5.13376
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