From Linear to Non-Linear: The Evolution and Practice of Business Innovation
Abstract
markets, and maintain a competitive edge. Innovation involves a multifaceted process that includes improving production methods, upgrading technology, and modernizing organizational management. Academically, innovation has been studied extensively, from Schumpeter’s
early 20th-century theories to modern perspectives that view it as a dynamic, non-linear process. The OECD highlights innovation as a comprehensive activity encompassing product, process, and paradigm changes.
A case study of Netflix illustrates disruptive innovation, transitioning from a DVD rental service to a global streaming giant through
technological advancements and a consumer-centric approach. Additionally, the emergence of Decentralized Autonomous Organizations
(DAOs) in the Web 3.0 era represents a significant shift in organizational models, emphasizing decentralized governance and community-driven decision-making.
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DOI: http://dx.doi.org/10.18686/fm.v9i5.13379
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