Discussion on Cultural Integration after Merger and Acquisition of Automobile Enterprises
Abstract
Through the research on the cultural issues of horizontal merger cases in the automobile industry, this paper reveals how to do
a good job of cultural integration after horizontal merger, and provides the impact of cultural integration on the performance of horizontal
merger. Finally, it puts forward relevant suggestions based on the literature and practice. The research found that: corporate culture integration is above all kinds of merger and acquisition activities, ignoring the integration of culture, which will lead to the problems that the integrated resources are difficult to operate effectively for a long time and a large number of core talents are lost.
a good job of cultural integration after horizontal merger, and provides the impact of cultural integration on the performance of horizontal
merger. Finally, it puts forward relevant suggestions based on the literature and practice. The research found that: corporate culture integration is above all kinds of merger and acquisition activities, ignoring the integration of culture, which will lead to the problems that the integrated resources are difficult to operate effectively for a long time and a large number of core talents are lost.
Keywords
Auto Companies; Cross-Border Mergers and Acquisitions; Cultural Integration; Cultural Conflicts; Performance Improvement
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DOI: http://dx.doi.org/10.18686/fm.v10i1.13907
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