Investigate Oriflame’s performance in four areas: value creation, sales and marketing, the external environment, and organizational management
Abstract
environment, and organizational management. The current methods used in this paper are SWOT analysis, PESTEL Analysis and market
research data obtained from another article. The results showed that Oriflame used a sales model based on social media business and Wechat
and performed well in the market.
Keywords
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DOI: http://dx.doi.org/10.18686/fm.v10i1.13933
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