Factors that determine customer choice in competitive markets

Abstract

In competitive markets, customer decision-making is a key factor affecting business success, and its complexity stems from the interaction of multiple internal and external factors. Customer decision-making is not only influenced by explicit factors such as product price,
quality, and brand image, but also closely related to implicit factors. With the intensification of market competition and the diversification of
consumer demands, understanding the key influencing factors of customer decisions has become an important foundation for enterprises to
formulate strategies and optimize services. Based on this, the key influencing factors of customer decision-making in competitive markets are
discussed below for reference.