Stakeholder Engagement Mechanisms and Sustainable Strategies in Cultural Enterprises: A Value Co-creation Perspective

Abstract

This study investigates how cultural heritage protection enterprises integrate stakeholder engagement mechanisms to formulate sustainable development strategies from a value co-creation perspective. By applying Mendelow’s stakeholder matrix, it systematically analyzes the interactive patterns of multi-stakeholders including governments, local communities, and consumers in the strategic decision-making processes of cultural enterprises. Case studies are conducted on three representative entities: the Forbidden City Cultural Creatives, Dunhuang Cultural Tourism, and Wuzhen Theatre Festival. The research reveals that the power-interest dynamics of stakeholders significantly influence the formulation of sustainable strategies, and the value co-creation model driven by multi-stakeholder collaboration effectively enhances both economic performance and cultural heritage preservation efficiency. The findings provide theoretical and practical insights for cultural enterprises to balance economic benefits, social responsibilities, and environmental sustainability.