Research on the Paradigm Innovation of Consumer Decision-Making Processes by Social Media
Abstract
consumer decision-making process. Based on consumer decision-making theories, it systematically analyzes the mechanism of social media
at each stage of decision-making. Through data mining and case analysis, it deeply reveals the specific impacts of social media on information acquisition, cognitive stimulation, evaluation and comparison, and other links, carefully discusses existing problems such as information
quality crises and group polarization, and proposes targeted strategies from technical, mechanical, ethical and other dimensions, providing a
more in-depth reference for enterprise marketing and consumer behavior research.
Keywords
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DOI: http://dx.doi.org/10.18686/fm.v10i4.14102
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