E-Commerce Management Across Industries in China: Strategic Models and Digital Practices
Abstract
This article investigates e-commerce management across three industries in China—retail, manufacturing, and services—through
case analysis of Hailan Home, Haier Smart Home, and Ctrip. The research adopts a multi-method approach integrating theoretical review,
case study methodology, and secondary data analysis. Key dimensions assessed include digital strategy, infrastructure, and organizational
transformation. Findings indicate that in e-commerce management models, all management objectives need to be grounded in a cyclic framework of target anchoring, capability building and dynamic iteration, which has been validated by the performance growth of Hailan Home,
Haier Smart Home, and Ctrip across retail, manufacturing, and services, thereby driving overall corporate performance development.
case analysis of Hailan Home, Haier Smart Home, and Ctrip. The research adopts a multi-method approach integrating theoretical review,
case study methodology, and secondary data analysis. Key dimensions assessed include digital strategy, infrastructure, and organizational
transformation. Findings indicate that in e-commerce management models, all management objectives need to be grounded in a cyclic framework of target anchoring, capability building and dynamic iteration, which has been validated by the performance growth of Hailan Home,
Haier Smart Home, and Ctrip across retail, manufacturing, and services, thereby driving overall corporate performance development.
Keywords
E-commerce Management; Digital Strategy; Digital Transformation; China; Multi-Industry Case Study
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PDFReferences
[1] Laudon K C, Traver C G. E-commerce: Business, Technology, Society[M]. 17th ed. Pearson, 2023.
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Available at: https://www.cnnic.net.cn/
[3] National Bureau of Statistics of China. 2023 Annual Economic Report[R]. 2024. Available at: http://www.stats.gov.cn/
[4] PricewaterhouseCoopers (PwC). Global Consumer Insights Survey[R]. 2023. Available at: https://www.pwc.com/
[5] Ctrip, Haier Smart Home, HLA Corp. Ltd. Annual Reports[R]. 2023. Available at: official websites of respective companies.
DOI: http://dx.doi.org/10.18686/fm.v10i5.14181
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