Market Zoning and Spatial Competition Strategy of Freshippo Stores

Abstract

From a professional and technical perspective, this paper focuses on analyzing the market zoning and spatial competition strategy
of Freshippo stores. By sorting out the practical logic of Freshippo’s existing market zoning, it is found that there is still room for optimization in terms of data-driven zoning accuracy, the matching degree between consumption density and radiation radius, and the adaptability
between business positioning and scenarios. At the level of the spatial competitive environment, the core competitive challenges currently
include the complementary and substitution game of surrounding business formats, the shortcomings in spatial accessibility, and the competition for carriers of consumer experience. Based on this, the paper proposes a zoning iteration mechanism based on dynamic consumption
data, a differentiated allocation strategy for spatial resources, and a spatial ecosystem construction plan based on competitive collaboration.
The study holds that Freshippo needs to break through the static zoning thinking and homogeneous spatial allocation model. By accurately
aligning with regional consumer demands and the competitive environment, it can achieve the coordinated improvement of market zoning
and spatial competitiveness, thereby providing practical references for store operation in community retail scenarios.