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Exploration and Research on the New Marketing Model of the Combination of Mushroom and Internet

Chengfeng Wang, Yunting Ou, Qiqi Jiang, Qi Wang


Pleurotus giganteus is a kind of rare edible fungus with rich nutrition, delicious taste and good quality, and is also a medicinal fungus with great development potential in anti-tumor. At present, the biological characteristics and cultivation conditions of Pleurotus giganteus have been comprehensively studied. Although the value of Pleurotus giganteus is very high, in the actual production and sales, Pleurotus giganteus has not developed well as expected. This is restricted by many factors. With the continuous and strong development of the Internet, we found that the combination of Pleurotus giganteus and the Internet has led to a certain era of marketing model, which has brought huge business opportunities and convenience for the sale of Pleurotus giganteus. In this context, this paper first analyzes the current domestic and international development status of Pleurotus giganteus, then analyzes the existing problems of Pleurotus giganteus marketing, and finally puts forward several new marketing models combining Pleurotus giganteus with the Internet, which will make certain guiding significance for the popularization of Pleurotus giganteus.


Pleurotus Giganteus; Internet; Significance; Marketing Mode

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Included Database


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DOI: http://dx.doi.org/10.18686/fm.v8i4.3587