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Study on the Position of Brand Positioning in Marketing Strategy

Kechen Liang

Abstract


Brand positioning can provide consumers with specific product information according to brand image and help consumers choose brand products that meet their purchase needs. Through the comprehensive analysis of consumers and customers and the accurate positioning of the company’s brand, each brand company selects the target consumer market suitable for the brand, so that the brand positioning can fit the target market. This paper focuses on brand positioning in marketing strategy and puts forward practical strategies to help enterprises improve brand influence. In the research process based on the concept of brand positioning, brand positioning analysis can determine marketing strategy, consumer groups, corporate interests and brand strategy so as to provide reference for relevant staffs to improve enterprise market share.

Keywords


Brand Positioning; Marketing Strategy; Strategic Position

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References


Xiaojuan Hao, The Important Role of Brand Positioning in Marketing Strategy[J], Market Modernization Magazine, 2020(09): 51-52.

Jingjing Mao, Discussion on the Position of Brand Positioning in Marketing Strategy[J], Inner Mongolia Coal Economy, 2020(07):90-91.

Su Xiao, Exploration the Position of Brand Positioning in Marketing Strategy [J], Modern Marketing, 2020(03):114.




DOI: http://dx.doi.org/10.18686/fm.v6i4.3844

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