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Research on Network Marketing Strategy of Pharmaceutical Enterprises under E-Commerce Environment

Wei Liu


Under the background of the new era, it is more necessary for pharmaceutical enterprises to comply with the needs and operation mode of information economy, actively expand their own network marketing and sales channels, and effectively improve their ability to face risks and hidden dangers as well as market competitiveness. In addition to basic strategies such as optimizing and improving their own drug quality, optimizing online consultation and strengthening after-sales service, the use of "Internet +", big data and other technical means, to accurately locate customers, expanding the scope of sales is also a new way of network marketing in the e-commerce environment. Based on this, this paper will elaborate on how pharmaceutical enterprises in the e-commerce environment complete network marketing, bring more ideal economic benefits, hoping to provide some theoretical suggestions for the development of the pharmaceutical industry.


Pharmaceutical Enterprises; Network Marketing; E-Commerce

Full Text:



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DOI: http://dx.doi.org/10.18686/fm.v7i1.4031