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Research on Green Marketing from the Perspective of Marxist Ecological View

Heyi Shi


Under the background of the increasing ecological crisis caused by the unreasonable and unsustainable economic development model, Marxist ecological concept has attracted more and more attention from people all over the world. In the report of the 19th National Congress of the Communist Party of China held in 2017, it was clearly proposed to speed up the construction of ecological civilization and build a beautiful China. In the "fourteenth five-year plan", we will continue to promote the reform and innovation of ecological environment policies, and promote the modernization of ecological environment governance system and governance capacity. At the same time, how to carry out this arduous task at a specific level has become the direction of academic research. Through the study of green marketing from the perspective of Marxist ecological view, this paper attempts to further clarify and analyze the specific content of Marxist ecological view to provide a theoretical basis for the comprehensive and sustainable development of green marketing in our economic development model, and combined with the green marketing link in the green whole industry chain, which is of great significance At present, it is of great significance to further promote the construction of socialist ecological civilization in China.


Marxist Ecological View; Ecological Environment Policy; Green Marketing

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DOI: http://dx.doi.org/10.18686/fm.v7i1.4118